What's this?

This is a simulation of single-celled advertisers buying ad impressions to a primordial soup of customers. Advertisers pay for ad impressions and earn money when they make a sale, which happens when the customer's 2 desired product qualities are close to the advertiser's offer). An advertiser that runs out of money dies and is replaced with a new random advertiser.

Deceptive advertisers must pay a penalty when they buy an impression that reaches a norms enforcer.